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You Be the Judge: Which Video Works Best?



People love to watch videos of cats doing anything, dogs being dogs, and terrifying mishaps of people distracted on their phones falling into manholes or careening out of control on sleds or water skis.


The statistics prove that video is truly crashing the scene.

78% of people watch online videos each week, with 55% watching videos every day. (Hubspot)


Not only is video popular, but . . .


92% of users watching a video on a mobile device will share it. (Wordstream)


And . . .


Video on social media gets shared 1,200% more than both text and images combined. (Wordstream)


So, not only are tons of people watching videos, but . . .


Insivia reports that those tons of people watching will retain 95% of what they see and hear in a video.


The bottom line is that a short video on your website will grab your reader’s attention, making a big and lasting impression. Now, imagine the impact of a video if it’s paired with just the right words. That impact can be a game changer for your business. Here’s a short video that could be found on a vacation rental, builder, or real estate website. [Watch Video] It certainly adds an element of interest and depth to a listing or property promotion on a website, doesn’t it? But while it's pretty to look at, I’m not really sure what I’m supposed to take note of. Watch that same short video with words and captions added. [Watch the Video again] You don’t need to have a degree in marketing to see that video is an amazing tool for advertising and you don’t need a degree in marketing to be able to tell which of these 2 videos is more effective. If you’re interested in a video for your business, it could be more affordable than you think, and the ROI is tremendous. I don't shoot video, but you CAN contact me for a free consultation about adding a script to your video. Many thanks to TV Home Source of SW Florida who graciously allowed me to use these high quality videos to demonstrate my point. Contact them directly for more information.